Design work for MEI’s Integral Maths, an award-winning online teaching and learning platform for A-Level Mathematics designed to develop deep independent mathematical understanding.
In 2023, MEI contacted us to revamp its website and enhance its online presence. We conducted thorough research and designed a new layout that prioritised the needs and preferences of their existing and potential clients. Along with this, we also revamped their content strategy to drive more traffic and improve conversion rates.
The foundation for every project always starts with research. For Integral, we conducted competitor analysis, analytics, SEO keyword research and interviews with Integral customers and non-customers. All of this allowed us to gain insights into what matters most in making a decision to purchase a resource like Integral for a school. A research report was created, where trends were identified that led us to highlight the key messages for the website.
At the same time, an exhaustive expert review was performed across their (former) website. The objective was to carefully dissect it, section by section, to unveil and detect shortcomings and inconsistencies as well as opportunities for improvement toward a more focused and straightforward approach to their overall communication strategy. The result was a more concise yet audience-focused and consistent communication of their offer and quality statements.
Upon initial observation of MEI’s website, we identified a dated appearance and a need for clear visual direction and strategy. This presented a challenge as this needed to align with our plans for the new website necessarily. To overcome this obstacle, we confidently offered to overhaul their visual branding to elevate the new website and support the company’s transition into a new growth phase.
The results were a series of deliverables, including a new logo and colour palette and the introduction of a new and dynamic visual language with purposeful and intentional use of photographic imagery.
With a reinvigorated brand redesigned and a new architecture agreed upon, we commenced the UI design process, which considered better and more assertive user journeys relevant for every persona, clear informational patterns in tandem with the new and more functional colour palette, and fresh typographic work for optimum accessibility and clarity.
Our development team provided feedback throughout the design process and influenced the design at critical stages. Upon completion of the design phase, we handed out assets utilising Adobe XD, allowing for a seamless transition into the development stages, followed by a thorough process of testing, improvement and refinement before its launch.
